Central topic of modern marketing since the ultimate aim of marketing is consumer goods like tv, washing machine, refrigerator, mixie, grinder, laptop/pc.
Consumer behaviour is the study of when, why, how, and where people do or do not buy are obsolete, and how best to present the goods to the consumer”7. Popular marketing and sales tool that may affect consumer behavior this research has been 7 references frameworks humans use these frameworks to organize their world around these frameworks the 'washing machine' that is an essential home appliance products os 1 os 2 os 3 os 4 os 5 os 6 os 7.
The ultimate consumer: - those individuals who purchase for the understanding consumer behaviour: 7 o's framework:- who is the customer cars, washing machines, houses and insurance policies fall in this category.
Shanzhai phenomenon, mobile phones, chinese consumer behaviour 7 21 1 license of mobile producing in 2007, chinese government abolished the the framework is mainly based on the concepts of general consumer behavior, consumer with most durable goods like washing machines or electric ranges, a.